5 Musts For Marketing Your Forklift Dealership In 2010 Marketing your forklift dealership has changed. Dealerships that rely solely on their sales force will certainly be behind the proverbial "8 Ball" once the recession eases. Find out what you can do now to ensure awareness, market share, and improved sales for 2010.
Diversifying Your Account Portfolio Help minimize the effects of the next recession by diversifying your account base. Find out how and download our article for free.
Advertising During A Recession Find out why now may be the best time to gain market share in your APR by using smart methods of promotion to increase awareness.
Sales Literature Usefulness Are you throwing money away by the misuse of sales literature? Is yours effective at telling a compelling story?
Training vs. Teaching Your Salesforce Are those three-day-long training sessions working? What is the difference between teaching and training your salesforce?
Economists tell us that the U.S. recession officially started in December 2007. But many of us really didn’t feel the effects of the recession until much later. For most companies, late 2008 felt like a recession, but early in 2008, things still felt pretty good.
Most equipment dealers adjusted their businesses to reflect the new economic conditions with a combination of layoffs and cost cuts. In the parts department, many dealers cut personnel and trimmed back on their inventory purchases.
